Mantra Ettalong Beach has joined forces with Central Coast Tourism in a $40,000 cooperative marketing campaign aimed to drive more visitors to the region.
Central Coast Tourism CEO Oliver Philpot said the campaign will showcase the region as an ideal location to 'live life to the fullest on New South Wales' Central Coast'.
"It also highlights the accessibility of the Central Coast, just one hour north of Sydney and south of Newcastle, providing visitors with more time to enjoy their holiday and less time on the road travelling to the destination," said Mr Philpot.
The campaign will target visitors from Sydney and Newcastle, highlighting short breaks at Mantra Ettalong Beach until October 2012.
To kick off the campaign, Mantra Ettalong Beach is offering the chance to escape the hustle and bustle of the city and escape to the coast on a two night deal from $146* per night in a One Bedroom Apartment with hinterland views. Call 13 15 17 or visit www.mantra.com.au or www.getoutofsydney.com.au.
Mantra Group Marketing Director Ken Minnikin said the aim of the joint marketing campaign is to build the tourism business for the region by implementing an integrated marketing campaign utilising print, radio and digital marketing activities.
"This will benefit everyone who lives and works in the Central Coast region," said Mr Minnikin.
"This dual commitment also highlights a unified approach to the future of tourism in the region and shows the mutual support between Mantra and Central Coast Tourism."
Located on the shores of Ettalong Beach, Mantra Ettalong Beach offers access to the surrounding unspoilt beaches and secluded bays, and the Brisbane Waterway and National Parks are just a short drive away.
The resort boasts a selection of accommodation options including studio rooms, self-contained one and two bedroom apartments and three bedroom penthouses. All rooms feature glass doors opening onto balconies, designed to take advantage of the panoramic coastal and hinterland views.
The campaign is supported by Destination NSW through its Regional Tourism Partnership Program.
Mantra Ettalong Beach
53-54 The Esplanade
Ettalong Beach NSW 2257
Australia
Phone: 02 4344 8888
Reservations: 13 15 17
*Subject to availability. Valid until 7 October, 2012. Two night minimum stay applies.
Web: www.mantragroup.com.au
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