Tauck's Small Group Departures

The phrase "less is more" has become a truism of sorts, and it's certainly proving to be accurate for Tauck and the small group departures it offers on selected itineraries. Over the past several years, these special departures, with an average of 20-24 guests, (vs. 38-40 on regular departures of the same Tauck journeys) have been enjoying incredible growth while earning high marks from Tauck customers.

Tauck has been increasing its small group business by adding additional dates to itineraries where it had already featured the small groups option, and by expanding the number of different Tauck trips on which small group departures are offered. For 2012, the company will operate over 230 small group departures spread among 46 different Tauck itineraries worldwide.

"Over the past three years we've dramatically boosted the number of small group departures we've offered, and our guests have responded," said Tauck CEO Dan Mahar. "On average, in each of the past three years we've seen our small group bookings increase by more than 40% over the prior year. Our small group bookings are growing faster than any destination or region, or any other segment of our business."

Tauck is also serving the small group market with its collection of Culturious journeys. Launched in 2009, the Culturious trips feature smaller group sizes on every departure (averaging 16-20 travellers). The Culturious itineraries also provide an immersive, in-depth experience within a focused geographic area (such as Tuscany or Provence), and feature, active, hands-on components ranging from cycling and hiking to cooking classes.

For further information on TAUCK please contact Travel the World on 1300 950 622 or visit www.traveltheworld.com.au


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