Africa Travel Association: Growth Markets Discussed at Annual Congress

The Africa Travel Association just concluded its Annual Congress in Victoria Falls, Zimbabwe. Below are several selections from the news story by eTurbo about the event. To read the full story, click here:

The Africa Travel Association, the world’s leading travel industry trade association promoting tourism to Africa, held its 37th Annual Congress in Victoria Falls, Zimbabwe, May 18-22, 2012. More than 500 delegates from government, business, and the non-profit sectors gathered at ATA’s hallmark event in Africa.

The theme, “Africa Tourism: Partnering for the Future,” focused on how tourism, with growth rates in emerging markets outperforming more established destinations, is one of the most promising industries on the African continent for development. South African Airways served as Presenting Sponsor and Official Congress Carrier, and Arik Air served as Official Media Carrier.

Inspired by the Japanese television cooking show, Iron Chef, ATA held the first “ATA Culinary Experience.” Delegates enjoyed a luncheon prepared by culinary students from the Bulawayo School of Hospitality and Tourism Studies and chefs from Victoria Falls hotels. Visiting chefs from the USA, Chef Pierre Thiam, Senegalese cookbook author, Yolele!, and Eric Simeon, E&E Grill House Executive Chef, judged the competition, along with Ambassador Ray; Dr. Nancy Scanlon of Florida International University; Chef Christopher Gonzo, Chief Executive of the Zimbabwean Culinary Association; and Chef Johnson, Chief Technical Coordinator of ZTA.

ATA’s young professionals hosted the third annual "Celebrate Africa Social Night,” a time for the delegates to enjoy Zimbabwean music, cuisine, and dancing and culture. The night began with a traditional braai dinner in the garden of The Kingdom Hotel, followed by dancing at The Wild Thing Action Bar. At a press conference during the congress, Karikoga Kaseke, Chief Executive of the Zimbabwe Tourism Authority (ZTA), announced that Zimbabwe will form an ATA Young Professionals chapter to “…advance the interests of our young professionals in the industry.”


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