The New Face of Grand Junction Tourism (Colorado)

A par excellence example of a tourism organization tapping into the Growth Markets is the Grand Junction Visitor and Convention Bureau in the State of Colorado. 

The following article wonderfully captures the "entrepreneurial activity and vitality" of Grand Junction VCB.

Article title: The New Face of Grand Junction Tourism
by Caitlin Row, Grand Junction Free Press

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Already successfully branded as Colorado's Wine County, Grand Valley tourism seeks to expand its reach even further with a new push — to be known for its extraordinary recreation and culinary options.

Hiking, biking, rafting, golfing, dining — all the “-ings.”

“It's all about diversity and having lots of choices,” Grand Junction Visitor and Convention Bureau (GJVCB) division manager Barbara Bowman said.
Like most tourism destinations, Grand Junction took a big hit when the national economy trended downward four years ago. Bowman said “stabilizing, rebuilding and regaining” its market share is GJVCB's top goal in 2012. Bowman will also seek new ways to attract a larger segment of international travelers flying into Denver.

Bowman and Meyeraan both say they hope an expanded tourism vision will bring more groups to the area. And, they said an investment in new technologies will play a larger role in attracting new business.

For more information abotu "The New Face of Grand Junction Tourism" visit


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