Virgin carriers unite loyalty programs

Points earning and burning across DJ, VA, VS and VX

Virgin America, Virgin Atlantic Airways and Virgin Australia have just announced the further integration of their frequent flyer programs, which will now allow members to redeem miles or points when taking flights on any of their sister-branded airlines across their respective route networks.

The move builds on the previous arrangement launched in 2010 which enabled points earning across the Virgin family but didn't offer inter-carrier redemptions.

Virgin Australia ceo John Borghetti said "A good frequent flyer program remains one of the key drivers for customers globally when choosing an airline. One of the most important features for our frequent flyers is the ability to earn and redeem points and enjoy status privileges wherever they fly, and we are pleased to offer our guests the opportunity with leading airlines such as Virgin America and Virgin Atlantic".

The move is effective immediately, with a statement touting the new ability for members of Virgin America's Elevate program and Virgin Atlantic's Flying Club to redeem flights on Virgin Australia from Sydney to Los Angeles.

More information in today's Travel Daily.


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