The word's most improved airline launches first integrated marketing campaign

Garuda Indonesia, Indonesia's national carrier, is about to launch a newly integrated marketing campaign in Australia to promote the airline's transformation into one of Asia's leading four star carriers.

As part of the approach, a brand new national advertising campaign - the largest to ever be rolled out in this region - includes executions for print, outdoor and television channels. The TVCs, running from February to June on free to air and pay TV channels, will be aired during prime time TV shows such as My Kitchen Rules, Glee and The Biggest Loser.

The new creative, developed by Dentsu Strat, showcases the airline's investment in a young and modern fleet, the airline's significant milestones as well as its unique inflight services such as immigration-on-board.

The advertising also highlights the beauty of the Indonesian archipelago, using specially created film footage and photography of the different islands scattered along the equator.

"We want to take Australian travellers on a virtual journey to Indonesia and show them what it's like to travel with the world's most improved airline. Flying with Garuda Indonesia means experiencing Indonesia from the moment you step on board," comments Bagus Y. Siregar, Senior General Manager for Australia/ SWP Garuda Indonesia.

"Australia is integral to our international network and this new campaign, a significant and important investment for Garuda Indonesia, reinforces our commitment to the marketplace," adds Mr. Siregar.

The campaign, which is being executed by Oddfellows and TMS, is being supported with a PR program led by ICON International Communications and will also include interactive TV-I-ads, interstitials, tactical press, social media, outdoor and trade advertising activity.

The official launch on February 17 will include the following 30 second TV commercial:

For all travel bookings contact Garuda Indonesia on 1300 365 330.


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