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Agents Essential to Dynamic Faith-Based Travel Niche
May 31, 2012
Message to travel sellers: the $16-billion faith-based travel market is no longer just about church groups visiting the Holy Land. And it needs you.
Because agents have strong relationships with credible suppliers, as well as with affinity and family groups – two primary sources for faith-based travel – they are ideally suited to expand the market even further, say industry executives.
Focus at NTA Forum
Reaching out to travel agents was one of the challenges identified during an NTA Faith Tourism Leaders Forum at the NTA Annual Convention last December.
Developing the faith-based travel market is high on the agenda of the NTA, which last year launched a faith-based travel initiative. Forty percent of NTA’s 700 members are involved in faith-based travel at some level, according to president Lisa Simon.
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