Spa Travel Stays Strong, Even in Down Times (by Nick Verrastro)

Another example of a Growth Market is Spa Travel, as Nick Verrastro wrote for Travel Market Report on May 17.

Here are a few select insights and statements from the article. Click on the link at the bottom to read the full article at Travel Market Report:

Consumers are increasingly interested in spa travel for its health and wellness benefits, rather than mere pampering, and suppliers are responding with attractive pricing and product to satisfy the demand.

These developments account for the resiliency of the spa travel segment during the recent economic downturn, according to Susie Ellis, president, SpaFinder, Inc.

“Spas’ greatly expanded focus on health, wellness and prevention, rather than mere pampering – combined with their ongoing attractive pricing – have been the two keys to this travel category’s resiliency over these last tough years,” said Ellis.

Increased customer interest in spa travel specifically for its health and wellness benefits was the number one emerging trend in spa travel identified by travel agents in the SpaFinder survey.

Pampering and pleasure have become less important as motivating factors in consumer desire for spa travel, agents indicated.

Health is very important to people traveling today, whether for business or for leisure, Ellis told Travel Market Report. Understanding that is key to agents developing this niche market successfully.

The growth of wellness tourism shows that “a new vacation concept is gaining traction,” Ellis said.

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