For most organizations in tourism, tapping and/or developing growth markets requires an entrepreneurial mindset and thinking. Why is this?
Growth markets represent a new segment of, and a new way of doing, business.
As such, the innovative process by which companies enter or expand their presence in the growth markets is entrepreneurial in nature.
But interestingly enough, when "entrepreneurial activities/efforts" take place within an established company, the actual concept and terminology to describe this is "intrapreneurship".
To learn more about Intrapreneurship (and Entrepreneurship), you can visit my other blog on this topic by clicking here on this link: http://intrapreneur-vs-entrepreneur.blogspot.com/